Talkshows in America (infuence they have on people) Essay

Talkshows in America (infuence they have on people) - Essay Example But then these shows or discussions could only be attended by a group of people living in the proximity of the places where those meetings or discussions were arranged. And contrary to what is today, earlier people from other parts of the world were not aware of such events or discussions, as there was no medium through which others could witness these events. But with the invention of Television and Radio, the world came closer, and people from all over the world could hear them on Radio or see them and hear them on Television. In the early twentieth century, Radio was the only medium of entertainment. According to the historian, Wayne Munson, the first ever Talk Show was broadcasted on Radio over WBZ in Springfield, Massachusetts in the year 1921. It was related with farming. Usually experts conducted such talks and the purpose of arranging these programs was for educating the audiences. The hosts of these shows took the audiences in altogether different world of knowledge and entertainment. One Mr. Alexander Woolcott on WOR in New York shared his experiences of the different kind of people he met and the books he read, on the radio. Thus, at that time, hosts were the people who spoke and the audiences listened to what they said. Audiences were passive listeners and there was no one to one interaction between the host and the audience. But in 1930's there was a sudden change and the audience became an active member of these shows. In a radio program hosted by Houston called Vox Populi, a recorded intervie w of a man on the street was broadcasted. Thus audiences were enthralled by this innovative idea of involving audiences in the program, which thereby increased the popularity of that program. Thus many other producers too were inspired by this idea and they too copied the same. This is how the audiences were also involved in the programs. It was for the first time in the program of Barry Gray on WMCA that a phone call was received while the program was on air. Thereafter, 'audience request lines' were developed and the novel idea of playing music on the request of audience was implemented. (Ellen Hume - Talk Show Culture) In the year 1948, after the invention of television, people began to enjoy the audiovisual programs. It was during this time that people could actually see their favorite celebrities talk on the shows. Talk show, was a program on television, wherein a certain group of people came together to discuss certain issues. It was conducted by a host and different people who were experts in that particular field were invited on the show. The host before conducting the show prepared the outline of the program keeping in mind the public interest. And he invited the experts who could speak on this topic very well and who could answer the questions of the spectators satisfactorily. The show was generally interactive. The concept of Talk Shows was an outcome of the fusion of news and entertainment. It was informative as well as entertaining. In a talk show the host asks questions to the experts and they answer those questions. Sometimes if a small group of experts are invited then there is a group discussion on certain topics. With every expert or participant giving his personal opinions, the spectators can make a study of that particular topic from different angels. The topics selected for Talk Shows are mostly sensitive or have great

Information System Essay Example | Topics and Well Written Essays - 500 words - 2

Information System - Essay Example The people who create a software system are in immense pressure to come up with the software at a lowest possible cost (Dahanayake). The pace of the advancement in software engineering has increased so rapidly that the best practices that were known by the individual in creating a software system has deviated and has changed too fast. This is because in Information technology industry every time something new turns up and it is becoming difficult for the professionals in coping up with it. Most of the software systems are developed through an integrated channel of customer feedback and this makes the task more difficult for them to create exactly the same software system that is demanded by most of the customer (Downes). While creating software system there has also been some legal consequences in the issuance and the protection of the licenses. Bigger firms often negotiate for the software license due to the poorly defined law of license, which adds up more difficulties for the firms. The companies are struggling to survive in the market and they are relying on their professionals to get them a competitive advantage in the market which puts more stress on these experts which forces them to make decisions that are unlikely to favor the company while fulfilling customer’s demands (Downes). More often while creating a software system; the biggest problem is the lack of understanding the software system regarding both the managers and the information technology expert who are leading the development effort. To create software system one should analyze the software components because otherwise some software’s are known as ‘spaghetti code’, which are unstructured and complex. This gives rise to the quality and time tradeoff and affects the growth of the company. Some software’s are made for a particular environment

Assignment Essay Example | Topics and Well Written Essays - 500 words - 48

Assignment - Essay Example nalysis is to find an experience or idea that is vital in providing me with a new perspective about different situations of my life especially managerial issues. In analyzing the events and concepts, I will be able to get meaning and connection by evaluating the impact a story, concept, suggestion or idea has on my personal life. Physical, spiritual and mental impacts are aspects that operate under the law of cause and effect,† and these effects are vital in the personal analysis. The result of a persons thoughts can be manifested in the short term, a factor that makes this law effective in the analysis. Therefore, the law of â€Å"cause and effect† is very important as it helps one to become conscious at making decisions through experience, and learning vital aspects of ones lives. Information and different ideas can be found either in the library or in the internet. However, I choose the latter as it is readily available at any time of the day. As I own a computer, it is easier for me to get information at any time of the day. Moreover, there are relevant numerous resources that expound on various scenarios that company experi ence. This provides a perfect platform for relevant knowledge. The resources I utilize from the internet must be of recent and able to provide numerous scenarios that give different viewpoints. Therefore, different meanings can be deciphered from different aspects of our lives. However, the route to personal meaning is a very hard task, which requires time and different tools of analysis. In scrutinizing various resources on managerial issues, I am able to deal with any situation that I experience. Consequently, the knowledge on managerial capabilities and issues leads eye-opening facts about an individual, which he/ she was not aware. Ideas and stories are concepts that are connected at various levels, and through capturing, sharing, analyzing and articulating the various aspects of the ideas, we are able to make a personal analysis of

Surface Modification of Titania Experiment

Surface Modification of Titania Experiment 1.4  Surface Modification of Titania and its requirement: The chief active fields of research in non-homogeneous photocatalysis with semiconductor particles is development of a system that is capable of using the visible sunlight to degrade inorganic organic contaminants. The total photocatalytic activity of a particular S/C system for the discussed purpose is measured by various factors.The major factors include semiconductor stability, photocatalytic efficiency, process, response of wavelength range and selectivity of products . Modifying the surface of the semiconductor can surmount the limitations and drawbacks of a particular semiconductor as a photocatalyst for a particular use. Various benefits of modifying and changing the surface of titania have been studied. Below is the list as discussed before: (a) Inhibiting recombination by increasing the charge separation and therefore the efficiency of the photocatalytic process; (b) Changing yield of the particular product. (c) Increasing the wavelength response range (i.e. excitation of wide band gap semiconductors by visible light); and 1.4.1  Metal Semiconductor Modification The photocatalytic process is changed after the addition of the noble metals as the surface properties of the semiconductor are modified. The metal generally enhances and changes the output of a particular product . The rate of photocatalytic reaction is also altered by the metal. Besides, there is also a chance that addition can change the reaction products also. The electron will migrate to the metal where it gets trapped after the excitation and as a result of this migration , the electron-hole recombination is inhibited. The movement of negatively charged electrons to the metal particles has been confirmed by various studies showing there is a reported reduction in photo conductance of metal which has been deposited on the semiconductor compared to no reductionin photo conductance of the bare semiconductor particles. The hole becomes free to diffuse to the surface of the semiconductor particles.The oxidation can take place on the surface of the semiconductor. Besides, the metal has also got its own photocatalytic activity. Hence, the metal actually alters the photocatalytic properties of the semiconductor by altering the distribution of electrons. The Fermi levels of the two align in such a way which causes the electrons to flow from the semiconductor to the metal as the two species come together in contact. This reduction in electron density in the semiconductor leads to increase in the hydroxyl group[14]. This in turn alters the photocatalytic process on the semiconductor surface. The modification (electronic) of the semiconductor surface using metal deposition has witnessed with many noble metals such as gold, silver and platinum. 1.4.2  Modification of Titania by Noble metals like Silver: Ag has been deposited onto TiO2 in most of the studies asit is more cost-effective than other noble metals such as gold and platinum. Moreover, the Ag nanoparticles also have an intrinsic ability to stop and prevent the growth of bacteria. Also is has a very effective photocatalytic ability at the nanoscale [15]. Ag has formerly been added to TiO2 nanoparticles, TiO2 nanofilms and on TiO2 nanorods. Various studies conducted by Li et al have reported that Ag-deposited TiO2 anatase nanoparticles have shown an improvement in the photoresponse compared to that of anatase bare TiO2 nanoparticles [16]. Ag–TiO2 nanocomposite films has also been used and have showed an increased photocatalytic activity compared to the non-modified material. In fact, UV-illuminated Ag–TiO2 nano-composite films have been found out to be up to 6.3 times more effective at photo degrading MO than are UV-illuminated bare TiO2 films [17]. Plasmonic photocatalysis has lately been anticipated to increase and extend the photocatalytic activity of TiO2 to the visible light range (400nm-800nm). The plasmonic photocatalysts are different combinations of noble metal nanoparticles and semiconductor nanoparticles. The semiconductors nanoparticles absorb UV / visible light. Noble metal nanoparticles usually have very strong absorption in the visible region of solar light due to localized surface plasmon resonance commonly known as LSPR. If this energy of the absorbed visible light by the noble metal nanoparticles can be exploited to improve the reaction rates of photocatalysis, then the semiconductor/metal system is known as plasmonic photocatalyst. There’re different mechanism for plasmonic photocatalyst to enhance and extenf the photocatalytic performance to visible light range of the solar spectrum: Coupling of noble metal nanoparticles directly with the semiconductor nanoparticles .This will lead to transferring of the photogenerated electrons or holes (due to the LSPR absorbance present in the metal nanoparticles) to the semiconductor, thereby enhancing the photocatalytic performance of the semiconductor [18] . One thing that shall be kept in mind is that the direct contact of semiconductor with noble metal may also lead to back transfer of charges from the semiconductors to nanoparticles of the noble metal. The transfer of the absorbed energy by the noble metal nanoparticles to semiconductors via radioactive route using the localized interaction of the LSPR-induced improved localized elec. à ¯Ã‚ ¬Ã‚ eld with semiconduuctors. [19]. Ag−TiO2 composites have been extensively studied prepared by a lot of methods. Loading of Ag nanoparticles on the surface of TiO2 is done via dià ¯Ã‚ ¬Ã¢â€š ¬erent techniques. Photocatalytic activity enhancement has been reported with these samples of Ag−TiO2. But because of the fact that most Ag is present on the surface of TiO2 nanoparticles, the exposed TiO2 surface area to illumination is reduced. It must be noted that the interface between Ag and TiO2 is also limited. Hence, in order to assist the charge-transfer process, we must maximize the interface between Ag and TiO2. We can also achieve a better design by simply mixing Ag NPs to TiO2 structures. This has been successfully done using the sol−gel method [20,21]. But there is a drawback of the sol−gel method as it typically needs precursors and therefore may have organic residues in the samples. Hence, in order to achieve a very good control over the structure of samples, we must make Ag−TiO2 p orous nanostructures directly through physical methods. Also it must be stated that silver metal deposition is of considerable interest because of it excellent potential applications.. There are a lot of applications of silver in the medical field and in the anti-microbial field. This has led many researchers and scholars to develop and synthesize silver deposited titania coated sanitary wares [22], food preparation surfaces, air conditioning filters, medical devices etc. Ag traps the excited electrons from TiO2 and also leave the holes behind for the degradation reaction of organic species .Furthermore, it also results in the extending the response of wavelength in the visible region [23–25]. Ag nanoparticles can also facilitate in the process o electron excitation by creating a local electric field [26]. The plasmon resonance effects in Ag nanoparticles show an enhancement in this elect. field [27]. The effect of Ag deposition on TiO2 on the photocatalytic activity of TiO2 by UV irradiation was studied by Chao et al. [28] (using the sol–gel method) .T hey found that silver promotes also leads to the anatase to rutile phase transformation, which may be credited to the increase in specific surface area. This increase in the specific surface area causes the enhancement in photocatalytic activityand the electron–hole pair charge separation. Au/Pt deposition onto TiO2 nanoparticles has also reported an increase in the photocatalytic reactivity of TiO2. Yu and coworkers reported an enhanced photocatalytic reactivity micro-spheres of Au/TiO2 nanocomposite compared to bare TiO2 microspheres and Degussa P25 TiO2 nanoparticles [29]. In addition, the UV-illuminated nanofilms of titania surrounded with Au nanoparticles have also shown a better photonic efficiency than the UV-illuminated bare TiO2 films [30].

Mother Night Essays -- Literary Analysis, Kurt Vonnegut

Life is a Snake which Bites its Tail Vonnegut uses the cyclical nature of life to counteract the perceived definitive nature of it. Vonnegut believes that all real life events, history, and time are circular; they have no determinable beginning or end. Each of Vonnegut’s novels stresses the notion that life is cyclical. In Breakfast of Champions, Vonnegut states that time, â€Å"Is a serpent which eats its tail† (205). This imagery shows Vonnegut’s depiction of time as a circle. According to Vonnegut time has no beginning, middle, or end, thus it is impossible to depict it in any linear form. In Slaughter House Five, Vonnegut introduces the Tralfamadorians concept of time, which emphasizes the cyclical return embodied in Billy’s time travels (Wayne D. McGinnis, 118). Vonnegut believes that people perceive life in terms of an old fashion story book, â€Å"With leading characters, minor characters †¦ and a beginning, middle, and an end† (215). However Vonnegut proves in his novel, Breakfast of Champions, that this is certainly not the case. He states, â€Å"I resolved to shun storytelling. I would write about life. Every person would be exactly as important as any other. Nothing would be left out† (215) and that is exactly what he does. Vonnegut believes that â€Å"People have this illusion that when beginning, middle, and end are strung together in one story, a causal and teleological development is implied, and the identification of the cause driving events is what gives meaning to the story† (Daniel Cordle). Vonnegut’s goal is to eliminate this illusion and attempt to prove to his readers that it is not the structure of time or events which gives meaning to the story, it is all the moments combined which give the story its meaning. Just as Von... ...ally rescued by his â€Å"blue fairy god mother† right when he finally accepts his fate as a war criminal. Vonnegut’s use of irony, exaggeration and ridicule in Mother Night is constant throughout the book, from beginning to end, this novel is told in Vonnegut’s unique satirical tone, which he uses to expose and criticize people’s stupidity and willingness to conform and throw their ideas out the window for the sake of survival and acceptance. Literary critic Peter J. Reeds states that Vonnegut’s â€Å"painful comic rendering of the form acknowledges not just the suffering that existence may impose, but the essential absurdity of the situation in which its randomness and incomprehensibility frequently place us† (37). The comedy in Vonnegut’s fiction is meant to express the depths and tragedies of the world in a way which is bearable enough for the reader to comprehend.

Racism In Huck Finn Essay -- essays research papers

The conflict between society and the individual is a theme portrayed throughout Twain's Huckleberry Finn. Huck was not raised in accord with the accepted ways of civilization. Huck faces many aspects of society, which makes him choose his own individuality over civilization. He practically raises himself, relying on instinct to guide him through life. As portrayed several times in the novel, Huck chooses to follow his innate sense of right, yet he does not realize that his own instincts are more moral than those of society. From the very beginning of Huck's story, Huck without a doubt states that he did not want to conform to society; "The Widow Douglas she took me for her son, and allowed she would sivilize me... I got into my old rags and my sugar hogshead again, and was free and satisfied"(Twain, 2). Miss Watson lives with Huck and she is always picking at him, trying to make him become conventional. According to the essay, The Struggle to Find Oneself Huck has become so used to being free that he sees the Widow Douglas' protection solely in terms of confinement. She doesn’t let Huck smoke when he wants and she is always nagging. "Miss Watson would say, "Don't put your feet up there, Huckleberry;" and "Don't scrunch up like that, Huckleberry -- set up straight;" and pretty soon she would say, "Don't gap and stretch like that, Huckleberry -- why don't you try to behave?"(Twain, 3). We get the feeling that Huck is an individual, a person who is indepe ndent and has the willingness to live a life free of complications. According to Ryan Schremmer’s essay Examination of Freedom as an Overall Theme in Adventures of Huckleberry Finn the theme of freedom is shown in Huckleberry Finn, which parallels to his distancing from society: One of the most prominent and important themes of Adventures of Huckleberry Finn is freedom. Freedom not only from Huck's internal paradoxical struggle in defining right and wrong, but also freedom from Huck's personal relationships with the Widow Douglas and his father, as well as freedom from the societal institutions of government, religion, and prejudices. When Pap returns for Huck, and the matter of custody is brought before the court, the reader is forced to see the corruption of society. The judge rules that Huck belongs to Pap, and forces him to obey an evil and abusive man. One... ...n of his father's sickness when seeking help. These men are not hesitant to hunt slaves, yet they refuse to help a sick man. Huck's acceptance of his love for Jim is shown in chapter thirty-one. Huck writes a letter to Miss Watson to return Jim, yet he ends up ripping the letter and wishes to free Jim. "'All right, then, I'll go to hell'- and he tore it up." Here, we see that Huck concludes that he is evil, and that society has been right all along. Huck doesn’t realize that his goodness comes from within. He doesn’t become aware that those inner qualities are not paralleled to external behavior. If Huck was to catch on that he would be eager to change how society functions instead of running away from it. Huck acts as a much nobler person when he is not confined by the hypocrisies of civilization. Throughout the story we see how he distance himself from society and creates his own world in which he follows his own feelings of what’s moral and honorable. From the beginning of the story we see his instinct come into play and how it affects his decisions throughout the story. He almost always goes his own way, makes up his own mind, and lives by his own standards.

Kotu Fashion Accessories Shop

Vietnam was positioned in 23rd among 30 countries for owning one of the most attractive retail markets globally. The total retail value for clothing and accessories sector in Vietnam was 7. % and held 72. 9% of share in 2009. From 2004 to 2009, there was a growth in the number of clothing and accessories retailers in Viet Name. As predicted in 2010, the number of goods and services would grow 18-19% in 2011.Along with this growth, the rate of retailing goods in 2011 was quite slow compared to previous years due to a decrease in consumption and economic difficulties. However, retailing market like accessories and clothing markets still continued to be the most attractive market ever. According to the Global Retail Development Index (201 1), clothing and accessories retailing is a attention business in Vietnam and stands at a vital position in the market, which influences not only private retailer but also the government's attention.The government has tended to pay more attention to th e local retail market. To be more specific, they have encouraged people to increase the use of local products, which urges the local market to improve. For instances, many campaigns were emerged by the government with the purpose of developing the industry potentially such as the recent campaign named Vietnamese people buy Vietnamese goods'. According to Ministry of Industry and Trade (2010), a report in September ‘Industry and Trade' in 2011 showed that in the first 9 months of 2011, the total sale of goods and services rose more than 17%.Nevertheless, this was still a low percentage compared to previous years, which tended to grow more than 20%. In 2010, the total retail grew to 24. 5% compared to previous year. This shows that Vietnamese demands for accessories have been rising and are more likely to be an upward trend. Hence, the opportunities for an accessories retailer to enter the market and increase the number of customers are very significant. RESEARCH QUESTION How ca n SOOT Shop attract more customers and increase the number of loyal customers?METHODS In order to effectively respond to the team's research question, the research team have examined both primary and secondary research. For primary research, in order to clearly understand the shop owner's problems, on 6 March 2013, the research team visited and had an interview with the owner of SOOT Fashion Accessories Shop, Mrs.. Maim Then Then (See Appendix A). On 5 April 2013, the research team visited Qua Tang shop, one of the most popular accessories shop among the area to observe ND compare SOOT Shop with its neighboring competitors.In addition, the research team visited a competitor's accessories page named V;C on 5th April 2013. Furthermore, a survey was conducted randomly including 10 males and 10 females respondents on 10 April 2013 (see Appendix C). The data was clearly identified with a table of survey results, proportions, bar graphs and pie charts. Finally, on 14 April 2013, the team members had met with Ms. Unguent NCO Line, an online shop owner who has five years experience in doing Internet advertising (See Appendix B).Then, he research team interviewed the expert Do Truing Tuna, an owner of a grocery shop on 15 April 2013 to find out more about special offer strategies (See Appendix B). And on 12 April 2013, the team interviewed Mrs.. Cacao HTH Hung, the owner of Gardenia Hotel in Dalai City about her specialize on membership program (See Appendix B). For secondary research, the research team have searched on REMIT Online Library, government documents, and Google Scholar to find out about the possible problems as well as solution regarding social networking sites, special offer and loyalty program.Figure 1 . Gender of respondents FINDING Social Networking Sites (An) In the interview on 6th March 2013,the owner of Soot shop, Ms. Maim Then Then claimed that she would like to increase the number of customers by using Faceable which she has not had any experienc e in the previous time. Based on the survey that the research team conducted on 10 April 2013 on randomly adolescents a young adults (See), seven out of ten respondents research on Faceable before purchasing (See). On 14 April 2013, in a meeting with Ms.Unguent NCO Line, an online shop owner has five years experience, emphasized that social networking sites are opportune for business to increase customers (See). After researched and visited on a competitor's accessories page named V&C on 5th April 2013, the research team noticed that they often stay online to quickly answer customers' question about the products and have separated albums for each kind of products. Bankcard (2011) indicates social networking sites help to connect nodes and branches.The author states that social networking sites contribute to increase sales, services and brand the products as a major hub. According to the Thou Tree News (2012), there was a growth of approximately 200% from 2. Million to more than 8. 5 million in the number of Faceable users in Vietnam. Unguent (2012) adds that the majority users' ages in 2011 are from 15 to 34 years old which is similar to the target ages of the business. Unguent also represents that Faceable has the highest rate of number users and a large gap comparing to Vietnamese social networking sites in 2011.Special Offer (That) Ms. Then, owner of SOOT shop states during the interview on 6 March 2013 that she has considered using special offer to attract more customers to her shop (see Appendix A). A survey was conducted on 10 April 2013 (see Appendix C), in which 9 UT of 10 respondents would choose to buy goods from accessories shop, especially, which offers them several gifts or discounts. 50% of those like to make purchases on special days if this shop offers ‘5-10%' discount and another 50% refers buying if the shop applies ‘buy 2 get 1 free' (see Figure 1).The expert Do Truing Tuna, a owner off grocery shop states in the interview on 15 April 2013 that special offer is a sales promotion tool which is extremely important for any small business, as it can help the business gains its reputation, prestige and therefore, attracts more customers to grow the profits (See Appendix B). According to David K and John M (2000), special offer is a tool to keep loyal customers and satisfy new customers. The authors claim that a retailer can apply special offers for different customers by recognizing loyal or new customers digitally via Kiosks, Internet and mobile devices.By using it, business can conceive different offers for different customers based upon their historical purchases and preferences. On 5 April 2013, the research team visited Qua Tang shop, one of the most popular accessories shop among the area, which also is a strong competitor of SOOT shop (see figure 2). The team found out that Qua Tang hop offers discounts and other sales promotion strategies frequently. For instance, the shop offered ‘buy 2 get 1 free in the woman day last month and it was high appreciated within new and loyal customers (see Appendix C).According to Wend (2012), some small businesses are now considered special offer through email marketing promotion as an effective way to get more attention of the customers. Special offer can be a way to motivate customers to buy products, it can be occurred with many forms as well, for instances, ‘buy and get discount on the second product', ‘buy one get one free' and free shipping. In order to create an efficient email advertised offer, Wend mentions four advices.Firstly, a business should understand the need of the customers and offers them products with perceived value. Secondly, business has to be well defined their goals, why they do an offer. The reason they make the offer should not be because their competitors do. Thirdly, firms should be clear about their ability, which meaner that they have to make sure they can afford the offer. Finally, a successful busi ness should think about partnering with a non-profit making organization in order to position the business's name in the mind of customers.According to Jim (201 1), some businesses have mistaken the true meaning of special offers, which caused irreparable damages to a company's reputation. He expresses some main ideas help firms to understand more about special offer. One of the most common mistakes that most of small business makes is training the marketplace to wait'. For example, a seminar business applies an early-bird discount to persuade customer to book promptly although customers still buy tickets with the actual price. Then, when the seminar' s date gets close, he offers X% to sell his tickets quickly.Eventually, the business loses it reliability. Secondly, Jim found that famous brand companies are often successful with their special offer strategies. The reason is that big companies often spend quite a long time for their wide research and receives advices from their profe ssionals. Membership Card (HTH) Ms. Maim Then Then, the owner of SOOT Shop stated in an interview on 6 March 2013 that she wants to apply sale promotion strategies, which can effectively attract more customers and improve the shop's loyal customers (See Appendix A).The research team's survey on 10 April 2013 shows that 9 out of 10 respondents are attracted to the idea of having a membership card for an accessories shop (See Figure 3) and they would like to make more purchases if the shop provides promotions (See Appendix C). In an interview on 12 April 2013, Mrs.. Cacao HTH Hung, the owner of Gardenia Hotel in Dalai City, implies that membership card is one of the most important promotion tools to keep the loyal customers on track (See Appendix B). However, there are many firms failed to run the customer loyalty programs effectively.She also states that in order to run the customer loyalty programs efficiently, businesses should do surveys and market researches on customer urchin's behaviors and then create an adequate reward for loyalty. According to Dowling and Uncles (1997), a European investigators researching business-to- business marketing in the sass stated that a firm is mostly profitable from their loyal customers. This is because of seeking more profits by lower servicing costs, less price sensitivity and suggestions passed on to other potential customers by loyal purchasers.On 5 April 2013, the research team visited Qua Tang shop, one of the strongest competitors of SOOT Shop and noticed that Qua Tang Shop has paid special attention to improve their customer loyalty programs such as patronage rewards and membership cards. They offered membership cards with different colors and designs aiming to different valued cards. According to Little&King integrated marketing group (n. D), businesses should be aware of the mentality â€Å"one product fits all† because not all of the customers' needs and wants are always the same.Therefore, a hierarchy of valued consumers should be released such as diamond, premium and gold membership cards. Furthermore, ‘lapsed' members, who signed for a membership card, but only use it for one time and never use it again, are also problems dealing with membership cards and challenging almost all genuineness. If the shop provides membership cards for those who will probably ‘lapsed', the shop will not only waste their efforts to maintain the customers, but also suffer from loss of resources such as the cost to make the membership card.According to a survey of professor Worthington (2009), although membership cards often attract widespread customers' interests, they are still likely that it has a large amount of ‘lapsed' members. There is no accessible information that could show the percentage of membership cards that are ‘lapsed' or ‘active'. Nevertheless, professor Worthington survey outcomes indicate that the most frequent reason for not participating in membership p rograms are not attracted by the prizes and a slight rate of people who cited ‘privacy' reasons.RECOMMENDATION Social Networking Site (An) On the survey conducted by the research team, nine out of ten respondents like purchasing accessories on Faceable. The expert, Ms. Unguent, said that having an efficient controlled Faceable page could help to increase the number of customers. Noticed by the research team, the competitor, V&C shop, also had a Faceable page, which had well decorated picture albums and quick service.Bankcard (2011) asserts that by directly using a social networking site and connecting with the customers could collect positive reviews and high reputation as return since customers feel that their feedbacks are important and they are cared. The Thou Tree News (2012) reports that the number of Vietnamese Faceable users increased of around 2 times within one year. Unguent (2012) adds that the significant Faceable users' age are from 15 to 34. Therefore, Soot shop s hould create a Faceable page, which is easy and inexpensive, to increase the potential customers.The expert, Ms. Unguent, advised that the shop should have 2 Faceable pages, which are a personal page and a fan page. The shop can update the information and pictures related to their products, notes, and feedbacks from customers and use the personal page to share this information and add friend. In this way, the shop can be active in increasing the number of users they want to transfer information because users do not randomly like the page unless the shop has a big brand name or high products' prestige. Ms.Unguent also recommended not tagging the customers in the pictures to avoid disturbing them, except the owner's friends if they do not mind. Ms. Unguent added that the pictures should have clear descriptions and be similar to the products because if the products and picture are not matched, the shop could lose their prestige. The most impressive aspect on the competitor's Faceable p age is they have separated albums for each kind of products; this could help customers to save their time for searching purposes. Soot shop should consider this aspect.The most important thing that V&C shop cannot efficiently manage is that there are many other shops' advertising on the page and the host also updates personal statuses and emotions. This could get bad reputation in return and the customer could click on the other's pages, as a consequence, they might lose their customers. Hence, Soot shop should not post any personal activities onto their business pages. On the survey administered by the research team, service is the most importance to the female customers and the second importance to the male customers.In addition, the competitor shop also has the order service for the products that they do not have. Therefore, Soot shop should try often stay online to quickly response to customers. Their strength is to make handmade accessories hence producing stuffs that customers order is also possible. Special offer (That) The research team administered a survey and pointed out that there are 9 out of 10 respondents would like to buy products from accessories shop where offers them gifts or discounts (See Appendix C).Half of the respondents like to make purchases on special days if this shop offers ‘5-10%' discount and another 5 respondents refers buying if the shop applies ‘buy 2 get 1 free' (See Appendix C). The research team observed a well-know accessories shop named Qua Tang, which is one of a SOOT shop's competitor. Qua Tang implements sales promotions strategy frequently to acquire more customers. The latest is ‘buy 2 get 1 free' offers on woman days and it is widely popular among the area. According to Wend (2012), special offer through email marketing promotion is now extremely important to small business.She informs that special offer indeed can be an effective way to prompt customers to buy products. In order to attract custome rs by special offer, Wend argues that a firm has to understand the need of customers and offers them products with appropriate value. Moreover, business needs to know their specific goals and abilities to make a healthy offer. Jim (2011) states that not every business understands clearly the true meaning of special offers, which leads them to several inevitable losses. He mentions an example regarding to his one customer that losses its reputation due to misunderstanding of special offer.According to David K and John M (2000), special offer is an efficient strategy to fulfill loyal customers' and new customers' expectation. The authors infer that a retailer can know more about customer's buying powers and preferences using modern tools such as Kiosks, Internet and mobile devices in order to manage different offers for each group of customers. The positive aspects of special offer are obvious; every customer refers to receive discounts and gifts when they make purchases. Thus, if SOO T shop wants to increase the number of first-time customers and preserve the number of membership, sales promotion as special offer is essential.However, special offer is quite popular among other accessories shop, many competitors also apply special offer to attract more customers such as Qua Tang shop. Therefore, SOOT shop also has to make sure the reason for offering, who to offer, what and when to offer. For example, shop can offer ‘5% discount' for new customers and ‘10%' discount for loyal customers on special days such as Valentine and Mother days. In addition, in order to prevent unnecessary losses, Ms. Then needs to know clearly the ability to offer.If she offers a product value 10,000 vend and sells it 12,000 vend after discount, she would be suffered because she still has to pay money for employers, electricity, and many other fees. Membership card (HTH) A survey released by the research team on April 2013 indicated that 90% of respondents are interested in ha ving a loyalty card for a fashion accessories shop (See Appendix C). Mrs.. Cacao HTH Hung, the owner of Gardenia Hotel in Dalai City, mentions in an interview on 12 April 2013 that one of the most significant promotion tools to maintain the loyal customers is offering membership cards (See Appendix B).Nonetheless, there are not many companies can succeed in implementing the loyalty programs. She goes on to suggest that considering the evaluation of customer purchasing behaviors and then generate the accurate rewards of loyalty are the most important factors to maintain loyalty customers. Dowling and Uncles (1997) refer to a research, which was found by European researchers studying business-to- easiness marketing in the sass. The research claimed that loyal customers are the main contribution to a company's profit.It is due to its lower expenses by lower servicing costs, lower advertising costs and advices passed on to other potential buyers by loyal purchasers. It will cost much mo re to persuade a new buyer to make a purchase in the shop than to make a current shopper to purchase again. Hence, SOOT shop should focus more on their current customers and often remind them about the shop through providing promotions and running membership programs. The research team visited one of the competitors, Qua Tang shop, on 5 April 2013 ND noticed that Qua Tang Shop has fully concentrated on improving their membership programs.They provided different colors and designs cards, which distinguished between levels of card members. Little;King integrated marketing group (n. D) states that companies should notice the mentality â€Å"one product fits all†, because there are always differences between every customer's needs and wants. Therefore, a hierarchy of valued consumers should be released such as diamond, premium and gold memberships. Thus, SOOT shop should apply membership cards to its customers (See Figure 3). The differences between membership cards allow the hop to serve a certain type of persons based on their standard of membership.To illustrate, the system can automatically find the names of customers, their mobile phone numbers, email addresses and save their previous purchases when they use their membership cards to make a purchase. Through that process, the shop can easily classify the customers' interested items and clothes in order to introduce different kinds of items, clothes to different types of customers. In addition, the shop can efficiently inform different types promotion information to different types of buyers through their mobile phones or email addresses. One of the difficulties of providing membership cards is ‘lapsed' membership card. Lapsed' member meaner customer who applied a membership card and only use it for one time. According to a survey of professor Steve Worthington (2009), it always has a large amount of ‘lapsed' members in every business. There is still lack of available information that could show the percentage of membership cards that are ‘active' or ‘lapsed'. Yet, professor Worthington examinations results imply that the most common reason for not taking part in membership programs are because they are not attracted by the rewards and a small proportion of respondents who cited ‘privacy' reasons.Thus, SOOT Shop must be aware of their responsibilities to its consumers in satisfying the redeemable prizes and customers' information to remain customers' beliefs. In order to do so, firstly, SOOT Shop should pay more attentions to members who ‘lapsed' through classifying members' last purchases. And then try to find out the customers' reasons of not taking part in the membership programs. Finally, inform different types of promotions to different customers. For example, a shop finds out that a small umber of their customers quit being the shop's loyalty customers because of the low membership cards' benefits.The shop may apply different type of promo tions to those particular members. The shop may send a message to those customers that they fortunately won a randomly contest of the shop and they will receive double points in every purchase by membership card. CONCLUSION In conclusion, SOOT accessories shop should apply the use of social networking sites such as Faceable in order to attract more customers. It should consider launching a Faceable page, which has well decorated products' albums and information because Faceable takes no cost to create and advertise.It also should strike up friendship with Passbooks users to advertise products widely. Moreover, it should stay online over time to answer customer's questions and feedbacks. By that way, customers will probably feel that they are respected and it helps the shop to improve its reputation. The shop also has to make sure that the quality of products is similar to the pictures that it has on Faceable to earn customer's belief. However, SOOT shop should manage to avoid irrita ting people by tagging them every hour with pictures.In addition, most of people like to make purchases when there is a discount or gift offer. Thus, SOOT shop should apply special offer to get new customers as well as to preserve loyal customers. Nevertheless, other accessories shop also apply special offer, so SOOT shop should be considered when applies this sales promotion tool. To be more specific, SOOT Shop should clearly understand the reason for making the offer, who to offer, what and when it should offer. SOOT shop should not forget their ability to make an offer because if it gives customers more than what it can afford, the shop will face difficulties.Furthermore, SOOT shop should be concentrated on keeping loyal customers by reminding them via membership programs because it will save the services and advertising costs. Providing membership cards have different colors and designs can help SOOT shop to easily classify each type of customer through their names, phone number s email addresses and purchasing powers. Therefore, the shop would be able to know more about customer's wants, interests and preferences. One of the difficulties of membership program is that there could be many ‘lapsed' membership cards.Unguent NCO Line, who has a successful online cosmetic shop named Rim Catnap Skincare, to ask for comment on my recommendation for the business that my research team currently working on. An: Hello Line. Thank for spending time to meet me. I'm An from research and report writing class. As I told u before that today I want to interview you for advice on my project. Ms. Line: Hi An. So how far have you been doing? And which problem that you want me to give advice on? An: Ah. The business that I'm working on is a clothing accessories store. The owner wants to increase the amount of customers.The subtopic I'm doing is social networking sites. However it seems totally new to the owner, her shop doesn't even have a Faceable page which is now quite familiar to the teenagers and young adults. Ah one more thing, teenagers and young adults are her target customers. That's why I suggest her to have one. Ms. Line: Oh I see, you are right that Faceable is now getting more popular and it can help to increase sales. But let me ask u this, have u ever been tagged by an online shop in its pictures. An: Yeah, a lot. Ms. Line: How do u feel about that? An: A little bit annoying.At First, I Just ignored them, but there were many notifications and that disturb me. Therefore, if any shop tags me, I will block them or report as spam.. Ms. Line: So why do you suggest the owner to have a Faceable page? An: Ah I'm going to ask her create a fan page. Can you tell me how to increase the â€Å"like†? Ms. Line: k, because she and I work on different kinds of business so you may apply in some ways but not exactly the same k? I suggest having 2 pages, one is a personal page and one is a fan page, because the customers do not randomly like your page unless you have a big brand name or prestige of your product.An: can you please explain in more details? Ms. Line: for the fan page, you update all the product' details there such as pictures, notes, feedback from customers, etc. For the personal page, all you have to do are adding friends and share what you have updated on the fan page. Because the customers are afraid to be annoyed therefore we have to be active by adding friends with them and remember not to tag them, I think you already know why, huh? Maybe you could tag some of your friends if they don't mind. And sharing the stuffs that you updated on fan page that mean the information is transferred to the users twice.An: Ah I got it. Ah I also want to recommend on the pictures that she is going to post on Faceable, it must be clear, close enough to see what the product made from. What else do you think I should suggest her? Ms. Line: ah it's good to do that but you should put the description for the pictures, because pi ctures sometimes are not clear and that could cause misunderstanding about raw materials. Ah it reminds me that the real products and pictures have to be the same because you may lose prestige if the products look different.You could describe in the pictures that the products may slightly different because of the light. And you could also create an album of customers wearing your products on Faceable, which could help to increase the loyal customers and increase sale from your customers' relatives since the products is ore reliable when it is introduced by friends. If you are lucky, your customers could be some hot girls or models etc. , you know, stuffs are worn by beautiful girls maybe look more beautiful (laugh) and their fans could come to buy as well.An: k, it sounds good to me. Thank you very much for meeting me again. I would go back to work on the recommendation. If there is any problem, don't you mind if I call you to ask? Ms. Line: Call me as soon as you have questions. I' m very glad that I can help you. k see way. An: Thank you. Audio script of the interview on 11 April 2013 with Mr.. Do Truing Tuna, owner off rockery shop for over 20 years to ask for some advices for the business That: I m working on a small accessories shop and I intend to ask you some advices for my sub topic which is special offer.Tuna: so its about loyalty program? That: yes and also attract first-time customers Actually, I plan to recommend this shop to apply discount on special days like Valentine and Woman days, specifically, ‘20% discount', what do you think? Tuna: well, on special days? Mum†¦ I think that it s not a good idea. Firstly, every shop especially small shop should not apply more than 5 to 10% on special days because they can ell more of their products within those days; some shops don't even have enough stuff to sell, so why then they apply discount?Why do you choose special days to offer? That: I think that special offer will attract more customers, maybe new customers. Many people don't usually buy products unless it is special days. Those days, they are encouraged to buy something for their friends and family right? Then I think I can focus on new customers Tuna: I think that you should balance between loyal and new customers, I mean it s more about services. If you offer discount for ewe customers the same amount you offer for the old one, they must be upset. Why don't you separate the offer?I mean decide different offer for different customers? For example, offer 5% for first time customers and 10% for old customers. That: but how can we realize who is the new and who is old customer? Tuna: I think the shop should have been applied some of the other sale promotion tools which can help you to recognize customers such as membership card. There are many way to recognize them, I suggest you to research more about how to realize customers digitally through the internet since the internet is necessary for all the business.